
You get (or lose) backlinks from authoritative websites.You (or your competitors) publish new content.Here are some things that might cause your keyword rankings to change: Your website’s keyword rankings will frequently change. Like so: Why Is Tracking Keyword Rankings Important?

If you search that keyword and your website is the third result, your keyword ranking is three. You might want to rank your website for this keyword: “Seattle arborist.”

Here’s a real-world example of how keyword rankings work: This article will teach you how to do that. So ranking number one for a keyword will earn you much more traffic than ranking number two.Īs you try to increase your traffic from search engines, you will need to keep track of where you rank for particular keywords. And so on.Īnd most people click the first result they see. The first result has a keyword ranking of one.

Keyword ranking is the position your website holds for a search query in Google.
